BROCKSTAR vs ROCKSTAR
A Fight Against Corporate Trademark Bullies
They pleaded thirty marks. He wrote the answer himself. The docket-verified story of a small North Carolina agency's trademark fight with Take-Two Interactive, and the handbook for anyone who gets the same letter.
$18.95 · paperback · ships from Amazon
- Pages
- 266
- Footnotes
- 400+
- Exhibits
- 8 emails
- ISBN-13
- 979-8166529138
The case in order, quoting the emails
The November 2024 opposition, the answer after a notice of default, the seven coexistence terms, three emails saying Take-Two was "not objecting," the withdrawal, and the dismissal with prejudice. Every step cited to the public docket.
Run your own defense, or brief a lawyer
How to read an opponent's portfolio. What a deadline really costs. Counterclaims and petitions to cancel. Discovery and proof when the other side has more lawyers than you have employees. Federal court, allies, public attention. When to fight and when not to.
400+ footnotes, templates, glossary
Citations to the Lanham Act, the Trademark Rules, the Board manual and the cases, current as of October 29, 2026. Eight typeset email exhibits. Templates you can adapt. A 47-term glossary. Nine short essays between the chapters.
- Small business owners who just received a letter, an extension-of-time notice, or a Notice of Opposition.
- Founders choosing a name and wondering how far a large company's registrations reach.
- Lawyers who want the client's-eye view of a Board proceeding against a well-funded opposer.
- Reporters and analysts covering Take-Two Interactive (Nasdaq: TTWO) ahead of Grand Theft Auto VI.
- Rockstar fans who want to know what their favorite publisher's lawyers do between games.
"As I've repeatedly explained, Take-Two is not objecting to or trying to prevent your use or registration of the word mark BROCKSTAR MEDIA."
Read the case summary free on gta7.news"I am a small business with nothing to lose."
Carl B. Brock
Founder of BrockStar Media Corp in Rocky Mount, North Carolina. When Take-Two Interactive opposed his company's trademark application in November 2024, he answered it himself and wrote every filing after it. The opposition was dismissed with prejudice in June 2025 and BROCKSTAR MEDIA registered in July 2025. He has played Rockstar Games titles since the 1990s and still does.